Attracting new leads through the web has never been easier thanks to content marketing, blogging, and SEO. There are plenty of free, organic options for spa or salon promotion if you’re ready to put in the effort.
According to recent research, companies that blog attract 67% more leads than those that don’t. Similarly, 80% of people do appreciate learning about a company through custom blog content, or in your case, a spa or a salon. With that in mind, what goes into writing high-converting blog posts, and how can you benefit from writing and publishing blog content on your website?
Perks of Blogging for your Spa or Salon
To understand the real value of blogging, it’s important to take some statistical data into account. Based on published reports, almost 80% of businesses use blogs as a marketing tool, with 24.7% reporting “strong” results from blogging. 70% of people also prefer reading blog posts as opposed to being presented with PPC ads from a company. There is a mutual benefit from blog posts being published on a company’s website, whether it is a spa or a salon, or belonging to another industry entirely.
Henry Simmons, copywriter and social media marketer for SupremeDissertations spoke on the topic: “Blog posts are a unique way for business owners, marketers, and hobbyists to express themselves online. They’re favored by web crawlers and contribute to websites’ ranking with popular search engines. In 2022, there’s no reason NOT to blog if you have a company website running and want to attract relevant leads to your landing pages and funnels.”
Here’s a quick rundown of the benefits blogging can provide your spa or salon business with:
- Establish a direct communication channel with your audiences
- Convert more leads into subscribers and clients
- Improve your website’s SEO and search ranking
- Improve your link building and website value
- Ability to create evergreen content with high ROI
- Improve your spa or salon business’ revenue
Write Custom Meta Titles and Descriptions
Optimizing your blog posts for higher search engine results page ranking (SERP) is not an easy task. One of the things you can do right now is to write custom metadata for each blog post on your website. Meta titles (~60 characters) and meta descriptions (~160 characters) represent small search engine snippets comprising each search result. This data will determine whether someone will click on the link to your website or move on to a more relevant result. The best way to write metadata is to include highly-relevant keywords in it, as well as to ask a question or address the reader directly. Make your metadata snappy, engaging, and easy to read and people will click on your links.
Use Trending Spa or Salon Niche Keywords
Even though search engines like Google evolved past simple keyword optimization in how they rank content, keywords are still essential in blog content. Keywords represent trending words and phrases in whichever industry you’re blogging about – in this case, spa or salon industry. Using these tools can help you find the right keywords:
● Google Keyword Planner
● SEM Rush
● Long Tail Pro
Make sure to always check how trending different keywords are before you base your content on them. This will ensure maximum impact on your website’s SEO once the blog post is published.
Check your Blog Posts for Accidental Plagiarism
Plagiarism is an unfortunate but avoidable pitfall in blogging. Given the literal thousands of blog posts that are published daily around the world, plagiarism is bound to happen from time to time. In web crawler terms, plagiarism represents content that is copied from an existing online source without contributions or editing. Using a free plagiarism checker can help you avoid legal worries or copyright infringement when you write blog posts. Make it a habit to check your content for its originality before publishing it and you’ll have no plagiarism issues to speak of.
Share your Blog Posts via Social Media
People who are interested in visiting your spa or salon will likely search for your brand name on Facebook, Instagram, or even Twitter. They’ll want to see images of your parlor, how you treat your clients, and what they can expect from your work quality-wise. Blog posts can make up an essential element of your content strategy on social media and add to your business’ credibility. You can get the best essays on spa or salon trends written and formatted so they’re easier to read on mobile devices. This will further increase your blog’s engagement from mobile and encourage even more people to consider using your services shortly.
Send New Blog Posts to your Email List
Emails are just as relevant now as they were a decade ago. According to statistical data, 59% of people say emails influence their purchase decisions, with 79% of small businesses claiming they’re important for their marketing strategies. You can combine your blog posts with email marketing in the form of newsletters, personalized email marketing, or as part of your promo emails. Blog posts embedded into emails can not only drive traffic to your site but also add credibility to your email content. You can also use emails to promote new blog posts as they go up, further increasing their engagement with your email list.
Driving Organic Traffic to your Spa or Salon
Whether you’re only now launching your business or have been on the market for years, it’s never too late to start blogging. Your blog will give you a channel with which you can express your thoughts about the industry and provide your customers with valuable tips, insight, and knowledge.
Moreover, blogging will contribute to your organic search ranking with search engines like Google, Bing, and Yahoo among others. Blogging is a net positive no matter which market you operate in or at what scale you do it. Up your spa or salon’s marketing game by starting to blog.