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3 Tips to Become A Smarter Writer

Writing is one of the most important skills we can develop as we grow. It can help us express ourselves, develop our ideas, and connect with others. But in order to be truly effective at writing, we also have to become smarter writers.

But to become a better writer, you not only need to learn how to string together words, but you also need to learn how to use those words to communicate effectively. Here are three tips to help you become a smarter writer.

Write Something Every Day

One of the most important habits you can develop is a daily writing habit. When you have a writing habit, you naturally turn to writing when you have something to say. You don’t have to consciously decide to write; you just do. When you don’t have a habit, you often find yourself procrastinating when you have something to say.

If you’re like most people, you don’t set aside time every day to write. You just don’t have the time or the willpower to make it happen. But if you could build just fifteen minutes into your schedule every day, you’d have the space you need to churn out your best ideas. And the more you write, the easier it gets until it becomes a part of your routine.

Read More and Learn From What You Read

Reading is one of the most important skills we can develop, yet many of us don’t spend enough time practicing it. Active reading involves doing more than skimming over the words on the page; it involves comprehending what we’re reading by making sense of what we’ve read, questioning our assumptions, and drawing our own conclusions.

Active reading is a mental workout that makes us better thinkers, writers, and critical observers. Reading is one of the most important skills we can develop, yet many of us don’t spend enough time practicing it.

We can learn a lot from the books that we read. Like other forms of knowledge, the more we read, the broader our base of knowledge becomes. Reading helps us expand our worldview, improves our ability to relate to others, and helps us to better understand the world in which we live. Reading is a window into the world’s past, present, and future.

3. Outsource and Automate

Modern life is complex, and that means there are always writing tasks that require our attention. If you’re an entrepreneur, that means you probably don’t have a lot of spare time.

Sometimes it feels like there aren’t enough hours in the day.

Between work, family, friends, and everything else, it can feel like there’s little time left to get writing done. But don’t let the time you have to get in the way of the writing you need to do.

It’s important to outsource and automate some of your writing to save time and give your other responsibilities more attention. Hiring a freelancer is a good option to automate some tasks you can outsource to people who will help.

In Conclusion

Writing is about communicating ideas and to do that, you need to be able to string together words in such a way that your audience can understand what you’re trying to say.

Entrepreneurship Writing

How to Drive Traffic to Your Spa or Salon with a Blog

Attracting new leads through the web has never been easier thanks to content marketing, blogging, and SEO. There are plenty of free, organic options for spa or salon promotion if you’re ready to put in the effort.

According to recent research, companies that blog attract 67% more leads than those that don’t. Similarly, 80% of people do appreciate learning about a company through custom blog content, or in your case, a spa or a salon. With that in mind, what goes into writing high-converting blog posts, and how can you benefit from writing and publishing blog content on your website?

Perks of Blogging for your Spa or Salon

To understand the real value of blogging, it’s important to take some statistical data into account. Based on published reports, almost 80% of businesses use blogs as a marketing tool, with 24.7% reporting “strong” results from blogging. 70% of people also prefer reading blog posts as opposed to being presented with PPC ads from a company. There is a mutual benefit from blog posts being published on a company’s website, whether it is a spa or a salon, or belonging to another industry entirely.

Henry Simmons, copywriter and social media marketer for SupremeDissertations spoke on the topic: “Blog posts are a unique way for business owners, marketers, and hobbyists to express themselves online. They’re favored by web crawlers and contribute to websites’ ranking with popular search engines. In 2022, there’s no reason NOT to blog if you have a company website running and want to attract relevant leads to your landing pages and funnels.”

Here’s a quick rundown of the benefits blogging can provide your spa or salon business with:

  •  Establish a direct communication channel with your audiences
  • Convert more leads into subscribers and clients
  •   Improve your website’s SEO and search ranking
  •  Improve your link building and website value
  • Ability to create evergreen content with high ROI
  •  Improve your spa or salon business’ revenue
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Write Custom Meta Titles and Descriptions

Optimizing your blog posts for higher search engine results page ranking (SERP) is not an easy task. One of the things you can do right now is to write custom metadata for each blog post on your website. Meta titles (~60 characters) and meta descriptions (~160 characters) represent small search engine snippets comprising each search result. This data will determine whether someone will click on the link to your website or move on to a more relevant result. The best way to write metadata is to include highly-relevant keywords in it, as well as to ask a question or address the reader directly. Make your metadata snappy, engaging, and easy to read and people will click on your links.

Use Trending Spa or Salon Niche Keywords

Even though search engines like Google evolved past simple keyword optimization in how they rank content, keywords are still essential in blog content. Keywords represent trending words and phrases in whichever industry you’re blogging about – in this case, spa or salon industry. Using these tools can help you find the right keywords:

●       Google Keyword Planner

●       Ahrefs

●       SEM Rush

●       Long Tail Pro

Make sure to always check how trending different keywords are before you base your content on them. This will ensure maximum impact on your website’s SEO once the blog post is published.

Check your Blog Posts for Accidental Plagiarism

Plagiarism is an unfortunate but avoidable pitfall in blogging. Given the literal thousands of blog posts that are published daily around the world, plagiarism is bound to happen from time to time. In web crawler terms, plagiarism represents content that is copied from an existing online source without contributions or editing. Using a free plagiarism checker can help you avoid legal worries or copyright infringement when you write blog posts. Make it a habit to check your content for its originality before publishing it and you’ll have no plagiarism issues to speak of.

Share your Blog Posts via Social Media

People who are interested in visiting your spa or salon will likely search for your brand name on Facebook, Instagram, or even Twitter. They’ll want to see images of your parlor, how you treat your clients, and what they can expect from your work quality-wise. Blog posts can make up an essential element of your content strategy on social media and add to your business’ credibility. You can get the best essays on spa or salon trends written and formatted so they’re easier to read on mobile devices. This will further increase your blog’s engagement from mobile and encourage even more people to consider using your services shortly.

Send New Blog Posts to your Email List

Emails are just as relevant now as they were a decade ago. According to statistical data, 59% of people say emails influence their purchase decisions, with 79% of small businesses claiming they’re important for their marketing strategies. You can combine your blog posts with email marketing in the form of newsletters, personalized email marketing, or as part of your promo emails. Blog posts embedded into emails can not only drive traffic to your site but also add credibility to your email content. You can also use emails to promote new blog posts as they go up, further increasing their engagement with your email list.

Driving Organic Traffic to your Spa or Salon

Whether you’re only now launching your business or have been on the market for years, it’s never too late to start blogging. Your blog will give you a channel with which you can express your thoughts about the industry and provide your customers with valuable tips, insight, and knowledge.

Moreover, blogging will contribute to your organic search ranking with search engines like Google, Bing, and Yahoo among others. Blogging is a net positive no matter which market you operate in or at what scale you do it. Up your spa or salon’s marketing game by starting to blog.